PIN Creative

Blah, blah, #branding

Is your branding a bit Heath Robinson?

Is your branding a bit Heath Robinson?

Heath Robinson was a British cartoonist, who created elaborate machines that could do the simplest of tasks. Do you do this too?

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Brand Action

Brand Action

Let’s make a movie about branding. Said no one in Hollywood ever. Until recently.

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Marketing. Sales. Branding. Which is most important?

Marketing. Sales. Branding. Which is most important?

Which brand would you always buy something from, no matter what it was?

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Happy another year

Happy another year

One year is a long time in business. Three years is, well, three times longer.

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Global error

Global error

How a simple artwork error was incorporated into an update for a global icon.

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Organise, rationalise and clarify your offer

Organise, rationalise and clarify your offer

What’s the best way to organise products and services in your business?

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Symbol for Ukraine

Symbol for Ukraine

Always ask the audience, and why getting insights early really matters

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What is a brand model? Why do you need one?

What is a brand model? Why do you need one?

Do you use a brand model to define your brand? If so, what do you use? A brand house? A brand onion? A brand pyramid? I use a brand doughnut. (Who doesn’t like doughnuts?)

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Untangle your brand

Untangle your brand

If you’re already a successful brand, just starting out to become one or somewhere in between, then ensuring you have brand clarity is vital to achieving your business vision.

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Logo must go here. Why?

Logo must go here. Why?

Do you always need a logo? Should it always be in the top left? Mine is but is it needed?

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