Is your branding a bit Heath Robinson?
Heath Robinson was a British cartoonist, who created elaborate machines that could do the simplest of tasks. This diagram is one of his contraptions for making a pancake.
Many business owners are faced with similar complicated processes when trying to create a brand. Sometime complexity can make something seem like it’s more worthy. It’s complex, so must be smart. But simplicity is always better.
How to make a pancake.
1. Whisk 1 egg, 3/4 cups of milk and sugar to tase in a bowl.
2. Sift 50g of flour and whisk until the batter is smooth.
3. Heat a large frying pan over medium-low heat.
4. Brush with some melted butter.
5. Pour 1/4 cup of batter into pan and heat until it bubbles.
6. Turn over and cook until light golden brown.
Eat.
I use a Brand Doughnut to help clients understand how to make their brands relevant, unique and memorable and you can discover how simple this is by downloading the free guide below.
How to create a brand.
1. Define your vision.
2. Understand your position in the market.
3. Focus on what is unique about your offer.
4. Make your values relevant to your audience.
5. Build a superpower, the mission to deliver your vision.
6. Find your jam, the core to glue it all together.
Eat.
Don’t let your branding become a bit Heath Robinson.