Access Self Storage
Storage made simple
Access Self Storage is one of the top three leading storage brands in the UK. Customers were unable to differentiate and shopped by price rather than quality of service.
We helped them rebrand the experience from the top down and to simplify their processes – uniting the way they work and how they communicate to their consumers.
This gave them a crucial edge over their rivals and enabled them to sit in pole position for the first time.
The brand has been implemented across all touch points on the customer journey – from advertising through to the welcome packs when renting a storage unit. Guidelines were created to assist in the implementation of signage across all sites that is both practical and engaging.
Activities
Insight
- Audit
- Brand workshops
Story
- Brand platform creation
- Brand architecture
Engage
- Visual identity creation
- Technical guidelines
- Advertising
- Signage
- Stationery
- Customer welcome packs
- Business literature
- Promotional material
“As a result of the rebrand staff feel more confident in
Access’s future, there is a greater understanding of
the company values and what the brand means. The
whole exercise has raised the stakes in terms of internal
perception of the organisation as a professional and
modern entity.”
Jill Martin
Marketing Manager
Access Self Storage
