PIN Creative

Recent articles, thoughts and posts about branding and anything else that I find interesting and thought you might find interesting too.

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Are you ready for Black Friday?

Are you ready for Black Friday?

Ditch Black Friday bargains for the products and services you love all year round, without needing to wait for a discount to buy them.

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What is a brand model? Why do you need one?

What is a brand model? Why do you need one?

Do you use a brand model to define your brand? If so, what do you use? A brand house? A brand onion? A brand pyramid? I use a brand doughnut. (Who doesn’t like doughnuts?)

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The Sales Rush

The Sales Rush

Some things feel exciting and a little frightening, but we often go back for more.

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Unsung heroes; Alan Hawkshaw (musician)

Unsung heroes; Alan Hawkshaw (musician)

What’s your favourite TV Theme tune? And why are they so damned catchy??

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Equality for Entrepreneurs

Equality for Entrepreneurs

New brand created for Txeya a financial platform that levels the playing field for diversity owned and founded businesses.

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How do you keep on generating content?

How do you keep on generating content?

I call this "Spiral Growth" and it happens best when you're working with clients; working in your business, not on your business

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Untangle your brand

Untangle your brand

If you’re already a successful brand, just starting out to become one or somewhere in between, then ensuring you have brand clarity is vital to achieving your business vision.

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FSB Greenwich Networking

FSB Greenwich Networking

The next event is Tuesday 19 October, 9.30 to 10.45 pm. Networking, a guest expert presentation, discussions about business issues and a quick pitch from all attendees.

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Branding or Marketing?

Branding or Marketing?

Which is more important? Which comes first? Does any of this matter?

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GA-20; Does Hound Dog Taylor (2021)

GA-20; Does Hound Dog Taylor (2021)

I mostly buy records without listening to them first, but this is unusual for me. I hadn't heard of the band or the artist they were covering.

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Unintentional parenting

Unintentional parenting

Why even the smallest note of recognition can make a big difference.

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Squid; Bright Green Field (2021)

Squid; Bright Green Field (2021)

When Squid described their music to NME as being “the Coronation Street theme tune played on flutes by angry children” I was naturally curious. Are you?

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