Do you use a brand model to define your brand? If so, what do you use? A brand house? A brand onion? A brand pyramid? I use a brand doughnut. (Who doesn’t like doughnuts?)
If you’re already a successful brand, just starting out to become one or somewhere in between, then ensuring you have brand clarity is vital to achieving your business vision.
The next event is Tuesday 19 October, 9.30 to 10.45 pm. Networking, a guest expert presentation, discussions about business issues and a quick pitch from all attendees.
When Squid described their music to NME as being “the Coronation Street theme tune played on flutes by angry children” I was naturally curious. Are you?
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