PIN Creative

Recent articles, thoughts and posts about branding and anything else that I find interesting and thought you might find interesting too.

Blah, blah, blog

The secret to creativity? There isn't one.

The secret to creativity? There isn't one.

Do you know the secret to having great ideas? ​​​​​​​The answer is yes. And you’ve been doing it all your life. Gather, Think, Forget, Connect, Craft.

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At Home With Deb (and friends)

At Home With Deb (and friends)

Event date; 8th September, 6.00pm (GMT). A regular event about sharing ideas, listening to music and writing together.

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Logo must go here. Why?

Logo must go here. Why?

Do you always need a logo? Should it always be in the top left? Mine is but is it needed?

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Invest in your brand

Invest in your brand

An idea to sell cars online led to a partnership with Jaguar after a small investment in brand naming.

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Human League; Travelogue (1980)

Human League; Travelogue (1980)

Why having a singular vision matters in both branding and music, and what we can learn from Phil Oakey about changing the vision when the time is right.

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Which came first?

Which came first?

The question ‘which comes first; the product or the brand?’, has been asked less often.

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Mind blown

Mind blown

I spend a lot of time thinking about client problems. Sometimes this creates self-doubt. But after a period of uncertainty, I experience a moment of clarity when an idea forms. 

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A vision to keep all families safe

A vision to keep all families safe

Do you have a clear vision for your business? Does your audience know what it is? Does it matter?

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Get a life

Get a life

Being organised takes planning, time and lots of apps these days. Here's what's at the centre of my business.

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Will monkeys create your brand name?

Will monkeys create your brand name?

I love the challenge of a naming brief, just as I like a crossword or game of Scrabble, and I have created many successful names for businesses over the years.

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South; From Here On In (2001, re 2021)

South; From Here On In (2001, re 2021)

They weren’t called North. They didn’t come from Manchester.  They’re called South. They came from London.

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It's a new dawn, it's a new day

It's a new dawn, it's a new day

When does your year start? Mine lands on the 1st April, no joke.

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